Our philosophy emphasises on good health, growth with equity and an effort to reconnect people with Nature. In line with our principles, we source pristine, natural products only from talented/underprivileged Indians. We directly source our products from farmers, farmers cooperatives, women self-help groups, innovative start-ups, and units which promote women employment. We have identified these talented/award-winning partners through our in-house methodology. Our partners are based in Punjab, Uttrakhand, Tamil Nadu, Karnataka, J & K and the majority of them are certified by the Food Safety and Standards Authority of India (FSSAI). Some of our partners have applied for organic certifications also which over a period of time as per the statutory regulations and norms will qualify as certified organic partners.
We are making earnest effort to build communities which also enables us to build a long-lasting, stable supply chain which delivers quality products for the end consumers.
We have a growing network of partner buyers, which includes reputed organisations like Apollo Healthco Ltd., Spencer’s Retail Ltd., NAFED, HAFED, Markfed, Tata 1 MG, and more.